Natulique is a holistic professional haircare brand that prides itself on being ammonia, paraben, and cruelty-free.
Using certified organic ingredients and following the strict organic standards by 360BIOCERT® they are pioneering in the world of hair care.
Safe and sustainable
Healthier hair results
Reduced risk of allergies
No plastic-y polymer silicones
No sodium lauryl and laureth sulfates, propylene glycol, and paraben preservatives.
Founded by a Danish couple called Mette and Stig.
Mette was diagnosed with breast cancer at the age of 28 and with no previous diagnosis of breast cancer in her family and her investigation about the disease confirmed to her that her constant exposure to toxic chemicals.
Having had four children, two of whom became very sensitive to chemicals highlighted the fact that back in the 90’s there was very little choice of organic or non- toxic products in the Beauty industry.
So they started their own company.
Denmark is one of the most forward-thinking countries in the world when it comes to fighting climate change and in 2016 they had one of the lowest energy consumption in Denmark since 1983. (hat’s off to them)
They also have the first official BIKE CITY. Being a very windy country they have become leaders in wind power.
NATULIQUE cares deeply about sustainability and green energy and they wanted to leave the smallest amount of carbon footprint possible by using wind power to produce their products.
They produce all their products by using wind power, they come in recyclable containers and are harvested from at least 98.02% naturally derived ingredients.
Corporate Social Innovation
NAUTILQUE is one of those rare companies with a very progressive business structure that believe Nature and Health is more important than financial progress.
The European cosmetic law states that no cosmetic product tested on animals anywhere in the world may be sold or produced in Denmark.
Being deeply ingrained in the Danish culture, NATULIQUE didn’t want to just accept this as a fact and turn a blind eye to what was happening in the rest of the world, but wanted to be involved and therefore became devoted partners to the humane Society and they continue to support their #BeCrueltyFree campaign.
The #BeCrueltyFree campaign is the largest in the world to end cosmetics animal testing.
NATULIQUE is very aware that in countries like ourselves water is readily available and feel an obligation to help so have partnered up with WATERisLIFE helping people in need of clean water, sanitation, and hygiene solutions worldwide. http://waterislife.com
Breast Cancer Awareness
Every year in October, they encourage talented professional hairdressers worldwide to take photos of their clients and hashtag #Colour4Cause and donated based on the content shared with the given hashtag.